You want nice? Go to a charity event. You want to be unstoppable? Get comfortable being uncomfortable. Cleaners donât celebrate wins; they analyze what they couldâve done better. They donât need praise or motivation, theyâre self-fueled. Pressure? They fucking love it. While everyone else is trying to be liked, Cleaners are busy getting results. You think Jordan cared about being âclutchâ? No. He cared about ripping your heart out. Thatâs relentless.
Relentless is a no-holds-barred guide to achieving unstoppable performance, written by the trainer behind some of the greatest athletes in history. Tim GroverâCEO of ATTACK Athleticsâreveals the mindset that separates good performers from relentless dominators in sports, business, and life.
The Relentless 13 Traits: A set of ruthless characteristics shared by elite performers (e.g., obsession, killer instinct, embracing pressure).
Cleaners vs. Closers vs. Coolers:
Cleaners (MJ, Kobe): Dominate silently, crave pressure, and never make excuses.
Closers: Perform under pressure but need motivation.
Coolers: Shrink in big moments.
No “Off” Switch: Relentless people donât balance work and lifeâthey pursue excellence 24/7.
Trust Your Instincts: Overthinking kills performance.
Addicted to the Grind: Comfort is the enemy; pain is the process.
Dark Side Motivation: Use anger, doubt, and fear as fuel.
No Limits: Greatness doesnât have a ceilingâkeep pushing beyond “success.”
Groverâs raw, unfiltered style (e.g., “Youâre either addicted to winning or addicted to losing”) makes this a mental toughness manual for those who refuse mediocrity.
