Ready to make more money without selling your soul? In You Are a Badass at Making Money, Jen Sincero reveals how your mindset is the key to wealth. Break free from scarcity, embrace your worth, and learn to earn what you deserve. Packed with humor, heart, and practical advice, this book will transform your relationship with money. Stop doubting. Start earning. Your rich life is waiting, go claim it. Summary powered by VariableTribe
You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero is a bold, empowering sequel to her international bestseller You Are a Badass, diving deep into the emotional and psychological relationship people have with money. While most financial books focus on budgets, investments, or side hustles, Sincero goes straight to the root: your mindset. She argues that the primary reason people struggle with money isn’t a lack of skills or opportunity, it’s a lack of self-worth, clarity, and belief in their right to be rich. This book is not about greed or materialism; it’s about recognizing that wealth is a form of energy, freedom, and power to create the life you want and make a positive impact on the world. Summary powered by VariableTribe
Sincero begins by confronting the myths and fears surrounding money. Many people were raised with subconscious beliefs like “money is evil,” “rich people are greedy,” or “I don’t deserve to be wealthy.” These limiting thoughts, often absorbed from family, religion, or culture, create an invisible ceiling on income. No amount of hustle or strategy can break through this ceiling until the mindset is changed. The book’s mission is to help readers identify and dismantle these internal blocks, replacing them with a new, empowering relationship with money—one rooted in self-love, purpose, and possibility.
One of the central ideas is that you must believe you are worthy of wealth before you can attract it. Sincero emphasizes that self-worth is the foundation of financial success. If you don’t feel deserving of abundance, your subconscious will sabotage your efforts—through procrastination, self-sabotage, or underearning. She shares personal stories, including her own journey from living paycheck to paycheck to earning six figures as a writer and speaker, to illustrate that transformation is possible for anyone willing to do the inner work.
The book is structured as a step-by-step guide to upgrading your money mindset. Sincero walks readers through a series of mindset shifts, practical exercises, and affirmations designed to reprogram limiting beliefs. She encourages readers to audit their current money story: What did your parents teach you about money? How do you feel when you think about wealth? What excuses do you make for not being rich? This self-awareness is the first step toward change.
A major theme is the connection between passion and profit. Sincero argues that the most sustainable and fulfilling wealth comes from doing work you love. When you align your income with your values, talents, and passions, money flows more easily because you’re operating in your zone of genius. She challenges readers to stop tolerating soul-sucking jobs and start building businesses, services, or careers that reflect their true selves. “You don’t have to suffer to be successful,” she writes. “In fact, the more joy you bring to your work, the more money you’ll make.”
Sincero also tackles the fear of judgment that often holds people back from charging what they’re worth. Many talented individuals undercharge because they fear being seen as greedy or because they doubt their value. She teaches readers to reframe pricing as a service to clients—charging fairly allows you to deliver better quality, stay energized, and continue growing. She encourages boldness in setting rates, asking for raises, and launching offers, reminding readers that “you teach people how to treat you by what you’re willing to accept.”
Another powerful concept is wealth as a mindset, not a number. You can be broke and think like a millionaire, or be rich and think like a pauper. True wealth consciousness means believing in abundance, feeling gratitude for what you have, and knowing that more is always on the way. Sincero introduces practices like gratitude journaling, visualization, and daily affirmations to help readers vibrate at the frequency of prosperity. She also emphasizes the importance of taking massive action—inspiration without execution is just a daydream.
The book includes practical advice on making money, from raising prices and launching products to investing in yourself and outsourcing tasks. But every strategy is framed within the context of mindset. For example, before you can successfully launch a course or service, you must believe people will want it. Before you can invest, you must believe you’re capable of growing your wealth. Sincero doesn’t offer get-rich-quick schemes; she offers a sustainable, soul-aligned path to financial freedom.
She also addresses the role of fear in financial decisions. Fear of failure, fear of success, fear of visibility—these are all normal. But waiting until you’re no longer afraid is a recipe for inaction. Sincero’s advice? “Do it scared.” Take the leap, launch the thing, ask for the sale. Courage isn’t the absence of fear; it’s moving forward despite it. Every successful entrepreneur has felt the same doubts—what sets them apart is that they kept going.
A standout section focuses on self-investment. Sincero urges readers to spend money on things that grow their business and confidence—coaching, courses, tools, travel, or even a better laptop. Too many people try to save their way to wealth, but real growth comes from strategic investment. “You don’t get rich by being cheap,” she says. “You get rich by being valuable.” Spending money on your development signals to the universe that you’re serious about success.
The tone of the book is bold, funny, and refreshingly honest. Sincero uses swearing, humor, and personal confessions to make deep psychological concepts accessible and relatable. She’s not a financial advisor giving spreadsheets—she’s a fellow traveler who’s been broke, scared, and unsure, and who now wants to help others avoid the same struggles. Her voice feels like a high-energy pep talk from your most confident friend—the one who believes in you even when you don’t.
Throughout, Sincero emphasizes that making money is a skill that can be learned, not a magical talent reserved for a few. It requires mindset work, consistent action, and a willingness to be seen. She shares stories of clients and readers who went from earning $30,000 a year to six or seven figures by shifting their beliefs and taking bold steps. These real-life examples prove that the principles work across industries and backgrounds.
In the final chapters, she circles back to the core message: you are already worthy of wealth. You don’t need to earn it through suffering or perfection. You deserve abundance simply because you exist. The goal is not to become someone else, but to become more fully yourself—and let the money follow. When you operate from self-love, clarity, and courage, prosperity becomes not just possible, but inevitable.
You Are a Badass at Making Money is more than a financial guide—it’s a call to reclaim your power, silence your inner critic, and build a life of freedom and impact. It’s for anyone ready to stop doubting, start believing, and finally get paid what they’re worth. Summary powered by VariableTribe