We’re obsessed with talent, but the world is run by those who show up. The ‘overnight success’ is a myth—most breakthroughs come after years of invisible effort. Grit isn’t glamorous. It’s the writer who keeps submitting after 50 rejections. The entrepreneur who pitches 100 investors. The student who studies while others party. Talent might open doors, but grit keeps you knocking until they swing wide. The difference between good and great? Just one more try.

You want nice? Go to a charity event. You want to be unstoppable? Get comfortable being uncomfortable. Cleaners don’t celebrate wins; they analyze what they could’ve done better. They don’t need praise or motivation, they’re self-fueled. Pressure? They fucking love it. While everyone else is trying to be liked, Cleaners are busy getting results. You think Jordan cared about being ‘clutch’? No. He cared about ripping your heart out. That’s relentless.

On the battlefield, hesitation gets men killed. In business, it costs money. Either way, the leader must own the outcome. When a SEAL team fails, the leader doesn’t blame the troops, he asks, ‘Where did I fail?’ That’s Extreme Ownership. It’s not about rank; it’s about mindset. The moment you take full responsibility, you unlock the power to fix problems. No excuses. No ‘they.’ Just relentless focus on solutions.

The obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition. A wild fire destroys everything? Good, now we can plant better trees. A competitor threatens your business? Good, now you can innovate. The barbarians are at the gate? Good, now we can prove our strength. You don’t overcome obstacles, you use them. They are the way forward.

In Can’t Hurt Me , David Goggins shares his incredible journey from a traumatic childhood to becoming a Navy SEAL and world-class endurance athlete. Through brutal self-discipline, mental toughness, and relentless effort, he teaches how to silence self-doubt, embrace pain, and unlock your full potential—proving that greatness lies within everyone willing to push past their limits.